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Deliverability Guide
How to Warm Up an IP Address

Whether you are just starting to send your first deployment or are increasing your email volume, there will come a time when you need to add a new IP address. Email delivery is based on reputation, but unfortunately, new IP addresses don’t come bundled with a reputation score. When you unwrap your new IP address, your first step is to establish a positive reputation to let the ISPs know you are a legitimate sender. So how do you successfully get delivered with an IP with zero reputation? The answer is—warm it up!

Inside this guide you will learn the right way to establish and maintain a good reputation for your new IP. Find out:

  • How warming up an IP benefits you from both an ISP and a sending perspective
  • How much email to send and when, including sample schedules
  • The right questions to ask your ESP to ensure the process is done right

Warming up your IP shouldn’t be a daunting process—with the right tools and information, you can ensure that you earn a great reputation for your IP and that your emails get delivered.

Deliverability Guide

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Email delivery is NEVER guaranteed!

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