Shades of Gray: Incorporating Marketing into Transactional Email
Shades of Gray: Incorporating Marketing Into Transactional Email

Transactional email is one of the most engaging communication channels, yet many companies fail to take advantage of its potential. Between CAN-SPAM act compliance and deliverability concerns, many companies are afraid to incorporate marketing into their transactional messages. Carly Brantz and Brian O'Neill broke down ways to increase ROI and engagement with your customers through discrete marketing in your transactional emails in this webcast recorded on September 25th, 2012.


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