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[Webcast] Tips and Tricks to Stay Out of the Spam Folder

Duration: 1 Hour
Hosts: Rob Piers and Melanie Rowe
 

"SendGrid is a must have for every SaaS app. When contemplating whether to 'build or buy,' consider SendGrid."

Overview

Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review:

  • How to authenticate your email
  • Permission Marketing and the opt-in
  • CAN-SPAM and CASL
  • The importance of relevancy in your content

    Following the webcast we will host a live Q&A so be sure to bring questions for our email experts!

  • Presenter Information

    Webcast-speaker
    Melanie Rowe
    Melanie took the plunge last October, switching industries after 11-1/2 years (satellite imagery to email), joining SendGrid as a Sr. Technical Account Manager. She's continuing her path at SendGrid doing what she enjoys most - building relationships and helping customers! Outside of work, Melanie spends most of her weekends on the water because of her new hobby - sailing!
    Webcast-speaker
    Rob Piers
    Rob became a Technical Account Manager because he’s passionate about sharing his deliverability knowledge and helping SendGrid's epic customers fine-tune their email program so it delivers maximum value to their business! Outside of the walls of SendGrid you can often find Rob exploring the myriad happy hours Denver has to offer if he’s not hanging out with his handsome chocolate lab Baxter.
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