SendGrid
SendGrid

Email Segmentation Guide: Customize Your Email Messages

With web-based communications infiltrating all segments of life, email has become a primary way that businesses interact with their users. Knowing how to best communicate and market goods and services to customers via email is key to business success and expansion. But not all customers are the same. Use this guide to learn 12 easy strategies that can help you better tailor your emails to your customers' needs so you can increase engagement and maximize your ROI. Learn to segment by:
Segmentation Guide

  • Activity
  • Demographics/Behavior
  • Email Stream/Type

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