How Much Is That Email Worth? The 9 Rules of Email Measurement

Learn why measuring email value actually drives email value, creating wins for marketers and customers alike. This guide takes you through the steps for evaluating your email program to determine how much each message you send is worth, and when it might be time to cut back on your email frequency.

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What's inside the guide?

Better email through measurement - How and why measuring the value of your email is critical to the success of your business.

Measurement questions - An email’s value isn’t just the revenue it drives, learn other questions you can ask about your email’s performance to improve your overall program.

Rules of email measurement - Answering measurement questions about your email program is great, but if they’re interpreted incorrectly, you may be doing yourself a disservice.

Case studies - Learn more about how companies leverage Simon Data and SendGrid to collect data, measure their email value, and improve their email programs. 

The SendGrid Difference

Proven Deliverability

We offer domain authentication, compliance and deliverability coaching, and proactive ISP outreach to ensure you achieve optimal inbox delivery.

Scale With Confidence

Whether you’re a startup or a large enterprise, we can handle your important emails. Our world-class platform delivers more than 50 billion emails per month.

Email Expertise

With SendGrid, you have an expert in your corner. Our Customer Success and Support Teams give you the information and guidance you need, when you need it.

Over 74,000 paying customers trust SendGrid to send more than 45 billion emails every month.