How Much Is That Email Worth? The 9 Rules of Email Measurement

Learn why measuring email value actually drives email value, creating wins for marketers and customers alike. This guide takes you through the steps for evaluating your email program to determine how much each message you send is worth, and when it might be time to cut back on your email frequency.

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What's inside the guide?

  • Better email through measurement - How and why measuring the value of your email is critical to the success of your business.
  • Measurement questions - An email’s value isn’t just the revenue it drives, learn other questions you can ask about your email’s performance to improve your overall program.
  • Rules of email measurement - Answering measurement questions about your email program is great, but if they’re interpreted incorrectly, you may be doing yourself a disservice.
  • Case studies - Learn more about how companies leverage Simon Data and SendGrid to collect data, measure their email value, and improve their email programs. 

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Our world-class email platform sends more than 40 billion emails per month.
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Have questions? Our support team is available 24/7/365, and our self-support materials are always available.