Email Marketing 101 Tips

Simple Tips to Make a Dynamite Email Program

We created these marketing tips to help you build a strong foundation for your email marketing program. Our resources will help you choose a sending framework, greet new subscribers, and craft the content of your first marketing emails.

With our Email Marketing 101 Tips, you’ll learn:


    • An introduction to email marketing strategy
    • How to set the right expectations and welcome subscribers
    • Specific pieces of content that come together to create an email


    Use these tips to set up a new email program the right way, or make changes to a campaign that’s gone awry.

    The SendGrid Difference

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    Proven Deliverability

    We invest in a team of deliverability experts to optimize inbox delivery on behalf of our customers.
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    Scale with Confidence

    Our world-class email platform delivers more than 20 billion emails per month.
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    24/7 Global Support

    Have questions? Our support team is available 24/7/365, and our self-support materials are always available.