Data Recipes for Successful Sending

Duration: 30 Minutes

Hosts: Kunal Batra and Adam DuVander, Orchestrate.io

Access the Webcast

You’re creating a vast amount of data around the email that you send. The more you’re able to use that data, the better your sending can become in the future. In this webcast, we’ll follow a few recipes combining SendGrid’s webhooks for collecting and distributing email data with Orchestrate’s database-as-a-service. The result are some fully-baked concepts for gaining actionable insights from your email data. 

Attendees can expect to learn:

  • Step-by-step instructions for collecting event webhook data, including opens and clicks
  • Ingredients for an engaging email campaign and how to find the right recipients within your data
  • How a little dataset prep time can keep you from getting burned by data overwhelm




Presenter Information

Kunal Batra

Meet Kunal, Developer Evangelist at-large for SendGrid and home-grown New Jersey hacker. Since March 2013, Kunal has been working as a Developer Evangelist at SendGrid, helping enable developers to get the tools and resources they need to make awesome, creative stuff.

Adam DuVander

Adam DuVander helps developers be productive and creative as Director of Developer Relations for database API Orchestrate. Previously he wrote technical content at SendGrid, Wired and API resource ProgrammableWeb.