The Essential Guide to Email for Travel and Hospitality

To help travel and hospitality companies gain insight into the world of email in their industry, we looked at billions of messages we sent on behalf of our customers, and asked some companies in the industry to provide us with their insights. This guide is designed to help travel and hospitality companies learn how to leverage email for success and determine what changes they should make to improve email performance.

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What's inside the guide?

  • Average Industry Benchmarks - Compare your email program’s statistics to the industry averages so that you can tell if you’re emails are working the way they should.
  • Delivery Best Practices - Curated specifically for travel and hospitality senders, you can learn how to increase recipient engagement and improve the overall effectiveness of your messages.
  • Sender Spotlights - Learn more about email programs other travel and hospitality senders employ to drive engagement and revenue.
  • Changes to Consider - If you’re the email program manager at your company, this guide will give you advice on what you can tweak so your recipients are more engaged with your messages.

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