SendGrid’s 2017 Email Deliverability Guide

The newest version of SendGrid’s most popular guide has been updated with the most up-to-date information about the world of email reputation, authentication, and infrastructure. The 2017 Email Deliverability Guide has also been reviewed by SendGrid’s email deliverability experts and our VP of Industry Relations, Len Shneyder to make sure it will help you improve your email program.

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What's inside the guide?

  • Updated inboxing stats

  • Revised engagement definitions

  • Added guidance on role accounts

  • Better definitions of spam traps and how to avoid them

  • Positive and negative engagement signals that are monitored by senders and ISPs

  • Updated win-back campaign strategy

  • Additional security questions to ask yourself

  • Updated with the most current resources

The SendGrid Difference

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Proven Deliverability

We invest in a team of deliverability experts to optimize inbox delivery on behalf of our customers.
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Scale with Confidence

Our world-class email platform sends more than 40 billion emails per month.
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24/7 Global Support

Have questions? Our support team is available 24/7/365, and our self-support materials are always available.