How to Warm Up an IP Address
Whether you are just starting to send your first deployment or are increasing your email volume, there will come a time when you need to add a new IP address. Email delivery is based on reputation, but unfortunately, new IP addresses don’t come bundled with a reputation score. When you unwrap your new IP address, your first step is to establish a positive reputation to let the ISPs know you are a legitimate sender. So how do you successfully get delivered with an IP with zero reputation? The answer is—warm it up!