Email Marketing Mistakes

Mishaps, Damage Control, and Our Pre-Send Checklist

Duration: 45 Minutes

Hosts: Jill Guest and Matt Rushing


An ugly truth about email marketing that veterans know and newbies will soon find out is that if you haven’t made a mistake yet...you will. We’re all human, so prepare for the worst by joining us for forty-five minutes while our email marketing team discusses:

  • Common email marketing mistakes
  • Damage control (What should you do?)
  • Our pre-send checklist to help you stay on top of the details...and out of trouble


Presenter Information

Matt Rushing

Matt Rushing is SendGrid's Manager of Conversion Marketing. He makes sure our marketing systems are running smoothly and keeps our email platforms up to date with the latest best practices.

Jill Guest

As Engagement Marketing Manager at SendGrid, Jill Guest works to ensure we deliver marketing email that educates, inspires, and delights our friends and customers. Her passions include intelligent email design, developing her beer palette, and exploring the great state of Colorado.