When you think of what goes into a marketing email, what comes to mind? A subject line? Maybe a call to action (CTA)? What about a pre-header? Or a footer that includes your physical address?
A surprising amount of different content pieces come together to create a marketing email. The best plan of attack to ensure all your bases are covered is to know exactly what you’re going to need for a campaign ahead of time. Join us Thursday, September 3rd at 1 PM ET, as our resident email marketing master, Erik Ault, guides us through the anatomy of a marketing email, from “from-address” to footer, and everything in-between! You’ll leave this webcast with:
- Knowledge of the difference between transactional and marketing email
- A better understanding of the individual pieces that come together to create an effective marketing email and the specific purpose they each serve
- Exposure to email examples worth emulating
- New email marketing ideas to implement into your campaigns right away