Anatomy of a Marketing Email

Duration: 40 minutes

Hosts: Erik Ault and Kate Schmeisser

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When you think of what goes into a marketing email, what comes to mind? A subject line? Maybe a call to action (CTA)? What about a pre-header? Or a footer that includes your physical address? 

A surprising amount of different content pieces come together to create a marketing email. The best plan of attack to ensure all your bases are covered is to know exactly what you’re going to need for a campaign ahead of time. Join us Thursday, September 3rd at 1 PM ET, as our resident email marketing master, Erik Ault, guides us through the anatomy of a marketing email, from “from-address” to footer, and everything in-between! You’ll leave this webcast with:

  • Knowledge of the difference between transactional and marketing email
  • A better understanding of the individual pieces that come together to create an effective marketing email and the specific purpose they each serve
  • Exposure to email examples worth emulating
  • New email marketing ideas to implement into your campaigns right away



Presenter Information

Erik Ault

With 10 years of email marketing experience working with companies like Eddie Bauer, DIRECTV, Sony Electronics, and more, Erik works to bring his knowledge and fresh insights to our community as a Senior Technical Account Manager.

Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.