Email Deliverability 101

Best Practices to Master the Inbox

Duration: 1 hour

Hosts: Kurt Diver and Erik Ault

We are excited to introduce a 2014 refresh of our classic webcast series: Ask an Expert! Getting Started with Email Deliverability. Join our email experts Kurt Diver, Deliverability Analyst, and Erik Ault, Senior Technical Account Manager, as they walk you through the basics of email deliverability. Kurt and Erik will answer common email questions such as:

  • What does it mean to be a white hat sender?
  • What email events should I be tracking to monitor the health of my email campaign?
  • What is DKIM and SPF?
  • Uh Oh! I've been blacklisted. Now what?
  • What's new about CASL (Canada Anti-Spam Legislation)?
  • And so much more!

Presenter Information

Kurt Diver

After spending 4.5 years with Intuit as an Advanced Technical Support Representative, Kurt joined SendGrid as a Technical Email Deliverability Rep to help our customers keep their mail flowing to the inbox. When not fighting spammers, you can find Kurt with his family in the mountains - camping or hiking.

Erik Ault

Erik is a Senior Technical Account Manager at SendGrid. With 9 years of Email Marketing experience working with companies like Eddie Bauer, DIRECTV, Sony Electronics, and more, Erik works to bring his knowledge and fresh insights to the SendGrid community.