Great Expectations

Setting Your Email Marketing Up For Success

Duration: 30 Minutes

Hosts: Luke Martinez and Kate Schmeisser 

Access the Webcast

If there’s one practice we can’t recommend enough for a successful email marketing program, it’s to set the right user expectations from the start! Most spam complaints come from unexpected mail, so do yourself (and your users) a favor by making it clear what they are opting-in for right at the point of sign up. 

Join us on Tuesday, March 31st at 1 PM ET as we dive into:

  • Why setting user expectations is important
  • Five tips for setting user expectations
  • The importance of the preference center
  • Specific examples for different industries
  • What to do if you didn’t set the right expectations


Presenter Information

Luke Martinez

As a delivery consultant, Luke leverages his understanding of marketing best practices, email infrastructure, and the inner workings of the email ecosystem to ensure our senders get the most out of every email they send through SendGrid.

Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.