An incredibly important, but often overlooked, piece of a successful email program is email acquisition. How you obtain your email addresses goes hand in hand with who you're sending your messages to. If your recipients didn’t subscribe or opt in to a communication from you, your email program is in major trouble. Our presenters Carly Brantz, Senior Director of Revenue Marketing, and Jillian Wohlfarth, Director of Content, will take you through the following opportunities to help you grow your list authentically:
- Optimize your opt-in pages
- Create multiple opportunities for sign-up
- Create a stellar welcome email
- Develop valuable email content
- Implement an email preference center
- Focus on email deliverability
- And more!