Make Transactional Email Your Superhero

Keys to Optimization and Testing Success

Duration: 1 Hour

Hosts: Matt Harris and Jillian Wohlfarth

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It's time your transactional email program realizes its full potential. Say "goodbye" to sleepy emails and "hello" to optimized, personalized, and ROI-rich content. Bottom line: Your transactional email can be better. We'll show you how. 

Join Matt Harris, Co-founder of transactional email platform, sendwithus, and Jillian Wohlfarth, content guru at SendGrid as they show you how to maximize the effectiveness of your transactional email program. Learn how to: 

  • Turn dead-end transactional emails into great experiences
  • Identify‚Ķand rectify missed opportunities in transactional email
  • Elevate your email program through optimization
  • A/B test for success
  • And more!

Presenter Information

Matt Harris

Matt is the CEO and co-founder of sendwithus. With 10+ years of experience building web products, he knows firsthand how frustrating it is to have email stuck in developer code. He founded sendwithus to empower marketing and non-technical teams to not only take control of their transactional email, but also to gather analytics and A/B test.

Jillian Wohlfarth

As SendGrid's Director of Content, Jillian is responsible for proving that "content is king." An editor and writer by trade, she and her Chicago Manual of Style work hard to ensure that SendGrid provides high value and polished thought leadership content through blog posts, whitepapers, webcasts, case studies, and more.