The Art and Science of Email Marketing

Duration: 25 Minutes

Hosts: Warren Duff and Jacob Hansen


Making it to the inbox requires a little bit of art and a little bit of science. Join us as our Content Marketing and Delivery Consulting Teams share best practices for your email marketing program and explain the delivery science behind why you should be doing them. We’ll share:

  • Debunked email marketing myths
  • Fresh experiments to test in your program
  • Real-world examples from our Delivery Consulting Team’s experiences
  • A better understanding of the complex world of email deliverability


At the end of the day, we could all use a little more marketing magic and delivery discipline, right? 


Presenter Information

Warren Duff

Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.

Jacob Hansen

Jacob comes from a background in technical account management and delivery analysis for the last six years, and has been with SendGrid's Deliverability Consultant team for the last two years. He enjoys spreading knowledge to help the email community send more "wanted email" and to help senders realize their full potential.