Using SMS and Email to Engage Your Customers
Using SMS and Email to Engage Your Customers aims to inform email senders about the advantages of adding SMS to your communications strategy. With SMS, you can enhance your existing email program by adding a way to send real-time updates, alerts, notifications, reminders, and confirmations.
When it comes to business communications, consumers are often looking to have conversations in real-time on their mobile devices. Currently, the global average open rate of SMS is 94%. What could adding SMS to your email strategy do for your customer engagement?