Using SMS and Email to Engage Your Customers

Using SMS and Email to Engage Your Customers aims to inform email senders about the advantages of adding SMS to your communications strategy. With SMS, you can enhance your existing email program by adding a way to send real-time updates, alerts, notifications, reminders, and confirmations.


When it comes to business communications, consumers are often looking to have conversations in real-time on their mobile devices. Currently, the global average open rate of SMS is 94%. What could adding SMS to your email strategy do for your customer engagement?

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What's Inside the Guide?

  • Learn more about why Yelp chose to use SMS as the medium for restaurants to confirm reservations with their customers.
  • See how SMS and email overlap and differ in key ways, and learn how to determine which message is right for your customers.
  • Learn why an SMS is the perfect form of message to communicate real-time updates to your customers.

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